In this fireside chat, Gary talks to a group of young professionals working for Chase bank about their professional careers and how they should be thinking about them. The amount of time in your life you actually spend working is astoundingly high so you want to make sure you like your job and are happy doing it every day. After the fireside chat, Gary does a Q&A with the young professionals in the audience… Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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YouTube what's up so so grateful that you clicked and you're about to watch a new youtube video but before you do – 1 2 9 3 1 5 7 3 1 that is my texting community platform doing a lot of one-on-one engagement in there and also access opportunity first looks in that environment – 1 2 9 3 1 5 7 3 1 join it now and now to the video you've been wanting to watch in today's climate in society I promise you the following you want to find a lot of negativity it's very easy on the flip side a much more unpopular opinion is if you want to find a lot of happiness and opportunity you can find it very easily you decide you got your prospective [Applause] Carrie why don't we start off by why don't you tell them a little bit about what vaynermedia is you know obviously saw in the video you know I try to make it as simple as possible all all we really are is a agency you know I think what makes us different is because I didn't come from the agency landscape and more importantly because I built vaynermedia with the intent to be a platform for buying businesses and brands during the next economic downturn it's been built very differently the first thing that was different was that we have media and creative under one house not part of a holding company where it's separate companies but from day one it was built where both media and creatives sit together and the context and the end consumer is truly not through reporting not through data but truly at the forefront and we think about math and art as friction to create diamonds not one is more valuable than the other and then really the only other big variable differences it's you know a dictatorship you know and what I mean by that is I don't have a board I don't have a Holding Co everything wrong at Boehner is 100% my fault and when is when something's run by an entrepreneurial operator a lot of good can happen in growth and a lot of growing pains and silly young things happen and I definitely think we're dramatically more contemporary than every alternative at the global scale we have Singapore London you know we have a thousand people you know it's not a small company I spend a lot of time actually strategically making it about me look over here look at this crazy guy so that I can operate something that I think is quite disruptive over here and I'm proud of that but it's a I think it's a very different shop because it comes from a very different agenda you know we're not held accountable to every 90 day finance goals and I think that has been a massive advantage no and no getting on a call with analysts and appeasing some short-term narrative that's an inside vig game I remember a meeting that we had at one point where you came to us and said you know you would bring new channels to us for example and when a Pinterest and you talk to us about Pinterest and one time you came and said you guys gotta figure out soundcheck you've got to be on snapchat it's the future and at that point it was just something that might that my kids did and I couldn't figure it out what what's what's next and what's new in it's interesting Trish even in that it's very rare very rare though I'm a human I'm sure I slip up but I would argue if we had film of me bringing up snap in time that it was more likely that I didn't refer to it as the future and I never predict I'm just completely obsessed with right now what I know right the second as we sit here and everybody watching around the world that LinkedIn and tick tock are the two platforms that give you organic reach if you do not pay media if you're a nobody and you post on either one of those two platforms something great can happen that cannot happen outside of a miracle point zero zero zero zero one percent chance on Facebook Twitter Instagram and YouTube those things always fascinate me because I love underpriced real estate you know if I came to somebody twenty-five years ago and said there's an island called Turks and Caicos and I genuinely believe more people will go to it over the next twenty five years and we bought our property everybody would be happy so I spent all my time on two core things one under priced organic reach which often is more at a small entrepreneurial SMB level at the corporate level they're important because I want companies to get the reps of understanding the nuances that are making this platform pop and understanding LinkedIn today is very different than all of us understanding it four years ago it's a completely different beast LinkedIn today acts much more like Facebook did six years ago than it does with the LinkedIn that we all grew up using which was a tool not a content platform the things I'm learning on tik-tok now will matter because those are getting instilled into 12 and 19 year old right now and those will become nuances that quite matter in communication in three five seven nine years obviously Chase is less likely to be obsessed with understanding tick-tock in comparison to bands or in comparison to Mattel right so you think about all those things but I don't know what's next what I do know is that I'm incredibly good at understanding as a human subjectively intuitively of what seems to be current and then I put a ton of disciplined and work ethic and dollars and effort into proving those hypothesis to be true or false okay I think the platforms are making a ridiculously personal I think it's smart I think that platforms revenue from political ads is not significant enough in return for what the headlining and positioning means to it and all the vulnerabilities of had we are in a fully on tilt headline reading society the amount of opinions in this room from the two of us to everybody in this room to everybody who's watching where we have deep convictions and thoughts predicated on one or two headlines is laughable so a I think was a smart move by Jack I think it helps Twitter but I think that they the platforms have done an incredibly bad job in distinguishing what a platform is people are way on tilt on believing that they're manipulating something I mean Marc's opportunity when AOC asks him like will you police this truth is easily rebuttal dwith can we have CNN and Fox do that too like we are we're at a very funny place where we ask modern technologies to do things that we don't hold traditional technologies accountable for so great but I think in the macro they're doing a poor job I would I'm very curious what the very differences between not fact-checking an ad in a Facebook feed versus not checking a fact coming out of a news anchors mouth on a news platform please please I love pushing back a bit I don't view technology any different than I look at humans this is one big game of communication do we have data that shows what Carson Tucker or Don Lemon mean when they say something that's my push back my push back is when are we gonna hold ourselves accountable for the information you know like you know whether a bot is run to run more ads or more a potential awareness against a headline or a newscaster uses an adjective in a way that pushes that information I genuinely do not see the variable difference to the end consumer I would argue people are hearing what they want to hear like I don't know I see plenty of things coming on Facebook and CNN and Fox and Twitter that I'm a big enough boy to decipher what I want to believe or tend to believe or I'm curious about this notion that we're so helpless that the second that we see something we believe it to be true I think it's the reverse I think we're justifying what we want to be true through the propaganda educated consumer and be discerning by putting in the work how many people here are gonna be keyboard warriors about politics and not even registered a boat how should we do it the same way we do everything remember when you blindly believed everything out of your parents mouth you grew up it's time we do that with media when I wrote it in 2008 and the book came out no 9 the thought of building a viable business or lifestyle on the back of YouTube or Twitter was a laughable event if you go to Amazon right now and look at the first 500 reviews of crush it that were published in 2009 basically it's a mix of this guy is completely a snake oil salesman to social media we'll be gone next year there was not a belief that the nuf scale could happen on these platforms to create something meaningful so what's evolved is the acceptance from the masses that there is power behind these platform 2009 where people didn't believe me that these platforms were powerful enough for you to be able to make $80,000 a year to us now feeling like we have to break up these companies because they're so powerful in dictating our minds so that's change the perception of the power of social networks which oh by the way are just the current state of where our attention is on the Internet itself whether this goes to a R or VR or voice all this is is where are we paying attention to you know so that's that's the biggest change the things that are the same are my belief that there's a lot of people here in this room watching who have a certain perspective on how they're gonna live their life what is gonna bring the most happiness to them and I want to continue to beat a drum of do not underestimate the power of this platform do not underestimate what it feels like to be desperately happy making a hundred three thousand dollars a year doing something you love versus being unhappy making a hundred ninety seven thousand dollars a year spending it on things to disguise your unhappiness um you know it's funny it's really hard to ask a giraffe to be a penguin or vice versa and so one thing that's become much more obvious to me as I've gotten older it's like wow DNA is powerful like I'm so comfortable with no and losing and fear but I'm so empathetic to people that aren't I and this will surprise a lot of you that maybe follow me I'm unbelievably comfortable with aggressiveness and candor and binary talk on stage but one on one I've really struggled over the last 25 years as an executive with radical candor and shooting it straight because I'm so optimistic and I'm always trying to fix it and so that's taken me a lot of work and through that work I'm like okay you know there's the things that come natural and the things that aren't if you grew up in a framework with parents or customs that really desperately overvalued outside affirmation the opinions of your parents as parents or siblings because you come from let's call it what it is an immigrant background where there's a huge commonality there school you were so deeply bought into school that the short term affirmation of every any days with grades and report cards made you comfortable it's very hard to then go into hey hey this is what you should learn from entrepreneur land like don't worry about it it's all gonna be fine that's very hard you've fully built yourself as an animal to completely value outside judgment that is not based on the market but based on another human being that's what I'd like people to learn which is like hey like what are we doing here you've won the 400 trillion to one lottery of being a human being do you really want to live with regret like do you not understand that the Internet is the greatest optionality in the history of mankind that our grandparents and everybody behind them had nowhere close to the options you sit with today and really like what are you valuing that's making you conform into doing something that doesn't make you happy your current overhead so sell your home and rent that sounds crazy you know when I started talking about like hey in the pursuit of happiness would you consider selling your home and renting I mean I got destroyed in the comments sections and it allowed to play like like that I'm some horrible person I'm like how is living your life to pay the bills that you've created for yourself that's all humans all that humans do or create their own jails and then live within it that's all we do so so knowing that that's very hard in a human way the situation you have with your parents all that stuff the professional one feels like I have a prayer of communicating that and letting people and here's my point if you want to be a professional skier or if you want to start a blog or podcast around cooking my big thing is if you jump and start swimming you know this is riding a bike kissing a boy or girl or you know swimming this is it seems super scary until you do it and then you just laugh about why I felt so scary like if you go do that thing and live more humble live with judgment you could always get a job again like I don't know like I just my great fear is regret because it is the obvious thing I see in people that are 80 to 100 years old that seems super scary nobody was thrilled that they played it safe it just you don't see it and I think people should spend more time with 8200 year olds that aren't their grandparents I mean it I mean it I think people need context on life a little bit I think people have a horrible relationship with time do you don't need people in this room are scared shitless of 30 like it's some thing it means nothing but our society's decided to tell you that you have to fit figured out to marry even children and what are you talking about 98% of the 59 year olds I know don't have it figured out the hell are we supposed to have it all figured out at 30 25 like people are making terrible decisions getting married because they think they're supposed to by this age you know like buying homes because they think they're supposed the rules of modern society have led to everybody wants to blame technology you know and drug companies for you know all our problems we need to blame our norms our expectations are ridiculous North Stars that have make no sense we're living when I look at this young of a crowd they're living to a hundred and ten there's an enormous amount of people in here that are gonna live to 110 and are freaking out that they don't have it figured out by 30 you're not even a quarter of the way there yet what are we talking about so in you know that's very heady stuff in its practical layer of a business and life and jobs and career I think everybody owes it to themselves to start something on the side around something that they're really desperately in you the reason a lot of entrepreneurs are alquiler are workaholics there's a whole there's a whole different reason they're alcoholics honestly I'll just go to that for a minute entrepreneurship is super lonely I hate that entrepreneurship is cool now because people that are not entrepreneurs are jumping in and it is a dangerous lonely game if you're not a purebred you will get eaten up if you don't love losing and love the struggle and love the push back you will use you'll be unhappy but the reason that a lot of entrepreneurs are workaholics is because they love it they got lucky they like literally love like I remember not loving it I mean being in school looking at the clock from first period on those things one day in high school feels longer than the last decade of my life I mean that and I know there's an enormous amount of people here at this rate exact moment that are already counting down Friday and that's not good and that's not good for chase and that's not good for them and so we need a better debate and it starts with what we spend our money on a lot of people like Gary but how am I supposed to live in New York City I'm like don't like don't like like we have to get more binary around happiness I really believe that hey guys sorry to interrupt your video I'm just giving you this call for my number to let you know that you have to join my text community to one two nine thirty one five seven three one two hit me up with a text so therefore I have to go on the communications path and then I have to be a more senior communicator we have place like JP Morgan Chase you can like mary said you can move to London you can move to Dubai and take the risk of people are terrified rich people people are in the business of no people are in the business of saying no before they asked people prefer to blame the Machine I'm aware I have it at Bainer I'm a full hardcore open-door policy but some people would rather go to the bathroom and vent that actually talked to me when I've proven over the last half decade how unbelievably safe it is to talk to me practice I've been thinking a lot about this lately I think you have to challenge yourself listen careers are a big personal reason I talk so much about work is it's a scary percentage of our entire life the amount of time you spend working and comparison that everything else you do is when you add sleeping into the equation it gets really intense so I really push people here and how do you do it if it's too hard to do here because you were a student and you're in a machine and now you this and it like you have to try to do things outside of like I actually think somebody here off of this talk who then goes and tries skiing I don't know why I'm stuck in that today for the first time and never was a skier or cooking or going to you know an opera doing something completely uncomfortable may start the process of doing something uncomfortable here I think it's practice I think you need it by the way let me give you I like to go literal once a while some I'm hoping one person does this go volunteer at a nursing home for one day in your life a I think you'll get a lot of value of what I talked about earlier cuz perspective is the game and you can get it real quick if you go into that jungle and be that's you doing something uncomfortable I think people have to break patterns I think you do something different or build courage to do something different by getting used to it the great action of my life was I was an immigrant who got picked on for not being able to speak English I was a terrible student I was not good at sports I basically lived the first 18 years of my life telling me that I was a losing platter so I got real cozy with losing I loved losing it's why I associate so much more with people that don't come from privilege you know whether they look that part and I look I view privilege first and foremost we don't have the date you know we can see a white male looks privileged we can see somebody who's well-off financially as privileged the real privilege game in our society is what's going on in everybody's dome mental privilege is number one right when uh that's um I I wish P this is why I'm talking so much about parenting we are living through the worst execution of parenting in our society because we're living through such enormous success abundance and prosperity in America for the last 60 70 years and so now parents are getting into things you know parents during the Great Depression struggled with going to school and yelling at the parent at the teacher for not doing this that or the other thing so we're living in eighth place trophies fake environments entitlement there are kids in this room right now who take money from their parents and are over at the age of 22 I believe that that is the number one poison in our society I believe it creates enormous fake environments it subconsciously tells children that they're not capable and they need their parents help and fake environments are bad and it leads to bad behavior we don't do you know that our society doesn't talk about saving money at all we don't talk about saving money at all we don't talk about borrowing money from our parents and paying them back that's what two generations ago used to do now we just we're so entitled we just expect this is what you know everybody always asks me like hey how do I manage you know these Millennials I'm like with empathy they were parented in an environment where if you came in ninth they clapped for you I don't think that I listen I think this isn't a super important subject matter I'm not saying do somebody and make them feel like I believe in I'm a product of self-esteem my mom did the greatest she also created accountability and we really need to debate that listen I'm a hardcore DNF student so I'm not interested in hypocrisy my daughter who's ten looks like she's a big-time student I think she studied more yesterday than I did in my entire career and I and that's awesome I have no interest in frowning on that I think that's great and as long as that makes her happy and we have proper conversations around that I don't think my son's gonna go exactly that route but for me it's not about demonizing the system it's about it's about having a 360 conversation I have no interest in my children being entrepreneurs if they happen to have that DNA and that makes them as the only thing I want my kids to do is be as happy as I am in what they do you know if they look at my and look now there's a new variable things with me continue to grow I'm very empathetic that they may look out and be like I don't want any part of that and I'm gonna go to Peru and give away all his money right and I'm good with that I really am I'm really good with that like like I really really just want them to find their thing and if their thing is something that I you know maybe I'm not as passionate about which is be more within the system create less risk my kids could say you know what I hate entrepreneurship it made dad travel a lot I hate it that makes sense to me and so my biggest patent my communication with my children is more about them truly looking for their happiness and understanding the world will evolve quite a bit by the time they hit the real world and and leaning into the happiness but practically you want to go paint with tomatoes and Peru that's amazing just FYI I'm not giving you one dollar and and if and that's amazing like like like to me if they're gonna like live with like four friends in a commune that's tremendous that's awesome like to me it's just about merit and happiness practical optimism so my number number one thing that I think may be very unique and couldn't be more passionate and delivering to this audience as the following I really highly recommend that you die on your own sword let me explain what I mean by that every day a lot of you are in meetings where things are being talked about that you may have some insights opinions and actual knowledge about and you are not communicating an opposing view because you know that it won't be accepted by the managers above you and you think it's a vulnerability by communicating it and I think it's the reverse I think there's an incredibly soft and respectful way for you to create a data point to the conversation and that I believe this is what I see a lot happening where people don't say anything because they're appeasing how to move up manager to manager manager the world actually changes and then the company resets and the executive by not saying something gets viewed upon as that was their point of view and they get hurt by pandering to the Machine verses by being historically correct in the room when all those executives either grow within the organization or dispersed to other organizations they become an interesting prospect to bring along because they were historically correct I'm giving advice that I take as an entrepreneur my businesses are always much slower and smaller up front because I'm often talking about and executing on something that hasn't been accepted in the macro yet and all the upside is on the back end I think people in here are sitting on their words and they shouldn't and everybody knows it this entire room is in meetings every day when we talk about things that they don't agree with and they don't say a single word I don't think you should say I'm the way I do I say them aggressively in my jersey style because I have nobody who can fire me no I mean that the client can fire me and then not that would be my fault but I understand why executives can't do what I do but there's but if I was a senior executive or my first day intern knowing my communication sound DNA I would just do it very politely and soft but I would say look I don't think banner ads you know even though the data shows that it's doing well I think we're only looking at short-term conversions and not factoring in LTV and it has declining CAC and what's the value of that customer and you know I would share my thoughts the key that I noticed is but you have to know what you're talking about where a lot of people get caught is they think they know what they're talking about and then they say something and they're wrong one of the things that's super interesting to me is I talked about a very narrow thing I stay very narrow I'm just not interested in being wrong so I actually stay quiet for all the talking I do I'm quiet around 99.9% of things so I don't get involved in a lot of other subject matters I could talk about marketing I could talk about the Jets offensive line woes you know I could talk about wine but I keep it narrow cuz I don't know about health care that's for sure every one of us does but that's not the kind of thing that I would stake in the ground for you know career advancement you know my favorite soap my favorite so many o Blanc's tend to be from the Sancerre region in France because I tend to like Stoney flinty flavors more than the grass that you get from New Zealand and more than I mean I think California so Mel Blanc sucks so so Sancerre Lucien crochet is a great producer so I would say that and then on cab I think cab is the most overpriced wine in the world it became very popular I think Napa Valley cabs are wildly overpriced so for Cabernet maybe a maybe a Bordeaux based cab from the Medoc because I tend to like a little more vegetal and nuanced flavors so and by the way it's similar to media it's not that I hate television commercials I just think there's better alternatives I think there's better o if you love Cabernet and I'm sure 90% of people that like red wine like it to some degree to love it I just know that there's alternatives in Portugal alternatives in Argentina that can appease your big fruit silky creamy oaky flavors for a third of the price it's never about anything other than arbitrage for me so it's not that Napa cabs suck or Cabernet sucks it's that you're paying for the brand AB DAPA cab and you're not educated to know that you can get that fulfillment from the prio rat in Spain by the way uh no just to make a segue into some of the stuff I talk about that is absolutely my thesis in marketing I don't hate direct mail you can show me direct mail that works I just don't know if you've perfectly executed one mile radius Facebook Ads with contextual creative to the person that's seeing it that's all that when I had the awakening at 34 of like wait a minute I'm not a great retailer I'm a great communicator I built this business from three to sixty million dollars with no money because I was right about e-commerce I was right about email I was right about Google AdWords I was right about YouTube I was right about Twitter all five things I just told you you guys are youngsters when I started winelibrary.com in 1996 people told me the internet was a fad the whole thing forget about snapchat or vine or tick-tock the whole thing you know people that sold the yellow pages in a Chamber of Commerce event made fun of me as like you know like this kids like he's gonna be wrong like he doesn't know he's a child and I was like the consumers always right I don't even feel like I'm a human being all I think I am is a pass-through to what humans are actually doing I'm not right about tick-tock humans are doing it there's a hundreds of millions of people using it this is not prediction time this happened I love people like what's next you're Nostradamus you predict I'm like I'm a post game newscaster I'm not Nostradamus um I'm like Howard Cosell this happened podcasting happened yeah LinkedIn happened like I've never predicted a thing in my life I'm just not scared to execute on what's actually happening because I'm not in the business of making reports or politics my North Star let's go and there's one over there for next how are you my question pertains to you know I want her to be safe I want to try to to some degree hopefully ensure she doesn't really get off track in provider that's cool that's things like that but I know they didn't mentioned my philosophy and just want to get your advice on from a parent Yeah right like why do you kind of say you know yeah I got it look first of all my interest in giving any specific person parenting advice is zero point zero I think I think everybody needs to parent the way they decide to pair it I like communicating the alternatives to what I think is being accepted especially no different than tick tock happened i I Gary Vaynerchuk get over a thousand DMS a week on Instagram from kids that are deeply resentful of their parents for over manipulating their lives I'm talking about I hate my parents because they pay for my equinoxes in uber I reply and say then stop taking the money dick but I also know what's going on at a higher level which is parents are using their children's as products to impress their contemporaries the reason parents pay is not necessarily because they want to help the kid it's they want their friend their sister their their parents or others to think little Johnny and Sally are successful so you need to do you but let me say this I don't understand why people can't remember them being kids like I love parents they're like I restrict my kids time on their phone I'm like they've seen porn you know like like this notion that like we can control life is laughable and more importantly we're giving indicators into kids that we don't trust which creates self-doubt which really leads to a lot of unhappiness so look you get to pick your North Star my North Star is self-esteem and accountability and Happiness not Harvard not entrepreneurship not winning you know that I want them to be happy big time I want them to be accountable if you know I'll never forget I struck out four I was a really good baseball player in third and fourth grade before talent kicked in and this one kid John Longo was a real pitcher big fat Italian kid if you're watching John and because he was so big he could throw gas and he just overpowered me and I went over four and struck out four times which was unheard of because I was really up like my apex then and I just remember my mom coming in and I came in and started looking for excuses like I should have batted fourth today it was sunny she was like you struck out four times meanwhile this was the woman who when I opened the door for an elderly woman had McDonald's once treated it as a Nobel Prize winning award behavior so she created enormous self-esteem but not delusion right this whole listen if you're five foot four and your parents are telling you yes you can go to the NBA Abraham that's fine that's fine but it needs to be added with and you will be one of the only three people in the history of the sport and oh by the way Mugsy Bogues and spud Webb could do all these other things that you are showing that you cannot we are we are like this you can be anything delusion is what's leading to a lot of resentment and pushback and so you I would just tell you that delusion and more importantly what you put on a North Star today will change I mean look college is under siege there's gonna be seven or eight colleges with enough brand equity in 15 years to maintain their spot but the rest of them are in real trouble I'm 43 and I was making $5,000 a weekend selling baseball cards is a 12 13 14 year old and was considered a loser today I'm in the Wall Street Journal because entrepreneurship is cool that then if you didn't go to a great college you had no chance of happiness or success by the time your kid in 14 years enters the time to go into school or an 18 years comes out of it I have a funny feeling the rules will be different so keep that in mind and then I apologize and you decide you decide what that is not me not the game not your parents you you know which is what gets me into process why do I want people to do what they love because like if you're chasing something for affirmation you're in trouble I don't want the trophies I don't want the accolades I want the game the truth the truth the truth the truth is undefeated that's it and people are scared of the truth that's the only advantage you have there's so much content being produced today the only way you actually can break through is your unique truth it's just true there's just a volume of creative and consumption that we've never seen before so that to build you've gotta lean into your uniqueness my truth of baseball cards and flea marketing and rupee ER and the Jets and wine those are the unique things that make me feel a little bit different than others it's also a lot easier to produce content when you don't have to think my friends it's a lot easier to produce content when you don't have to think that's right and the reason I brought up document and dough creators I'm not scared of my truth my strengths my weaknesses it's not fun when you're actively the CEO of a thousand person company to actively always constantly talk about struggling with radical candor knowing your employee sees that and then if sitting in front of you and you're dancing around like you know like they you know like you know the last scene of M&M eight-mile last scene most important scene in mute in movie history I believe it I believe it in that battle rap by him exposing himself he left nothing for the opposing party the most unhappiness you will ever have is the secrets you're hiding because you don't want anybody to have that leverage once you let it go you become fundamentally unstoppable you're welcome let's go to that lady first we'll go to this gentleman next hi thank you yes thank you so it's really serendipity I started a fund in in at the same time that my friend Ben Leventhal was just leaving his current gig we had dinner one night and he's like I've good news eater just got sold to box like I'm like I'm good news I'm starting a fund like maybe we should do something together and literally during that dinner we were like you know maybe what uber did for taxis we can do for the supply and demand of restaurant seats and that was our opening thesis which was why don't restaurant seats sell like Airlines more than just like the same price there was no supply and demand metric totally that's not what resi became but we learned after 24 months was open tables not that good so let's just go right at that that's what we did and that's what eventually led to its great success and the enormous eggs that we had recently and so serendipity I'm a counter-puncher a much more floyd mayweather than mike tyson I don't like wake up and like I'm gonna go kill that I'm more living living listening listening listening I'm like oh sports agency to as much passion as I have to buy the Jets I never viewed it as I'm gonna start a Jerry Maguire like business and then buy the Jets but then when I started looking and hearing I'm like how this industry could be disrupted so I spent a lot of time listening I always say that to people that follow me most hardcore I'm like every second you don't see me I'm listening that's why I love QA it's why I read my DMS it's why I started my text platform because people feel even more comfortable telling me I want the truth right that's where the real stuff is I would have never gone into parenting if I mean you know I came from my parents giving me nothing so I'm sure for a lot of even when I said people complaining about their parents paying you should have seen everybody's face here like the fact I wish my parents paid for me right I would have never known that I would have never known what kind of sadness people that were getting subsidized would actually feel you know we don't have empathy for other people's problems we think our problem is the problem and so a lot of listening that and that's what my next businesses will be will be because I've listened did a little homework see the blood in the water shark it up of course by doing that you listen to the way you just said it the fact that you know that it's content which it is communication is how everything happens documenting it which you understand it's kind of like you saying how do I get healthier you know I know I have to eat better and workout every day but how do I really do it Gary I'm like my eating better and working out every day you're talking about a lack of patience no nonprofit that has no awareness and didn't exist should be getting an overflow of donations that's not how it works you need to put out content you need to devalue the production value and up value the output and that's it now the tactics of do you run ads against high net worth individuals on the Upper West Side yes you know like you fish where the fish are but it's just making content and making sure it's seen whether you have no money and have to go organic LinkedIn and tick tock or whether you do have money and then all of a sudden Facebook pre-roll YouTube Instagram story swipe up ads become your framework that's the game rinse and repeat you're welcome it's got questions there's two up gentlemen up here there's a young lady right there let's go right there look you'll go to her next awesome it's you bro yeah Congrats how are you thank you thank you yep yes yes yes yes yeah yep yes to make them way less long but to answer your question both I think it's important to have a Swiss Army knife to your point sometimes I'm going into the meeting because I need more context and then I'll go creative and sometimes I'm trying to deliver something and I'll go more tactical I think they both work I just think they all run way too long there's not a single meeting that anybody in this room has been on that wasn't too long I fully believe that you're welcome how are you no but I do think the vlog has a little bit of that obviously you probably know this I'm quite private you know I share nothing about my family or personal life so I don't like I do bees right first of all I would have never I would never let a network have that much control or economic upside knowing the world that I live in but even then I have too much empathy for them because they would want all the other stuff and that's just a line I'm not willing to cross so no but but I definitely think the blog and what we do with daily be gets into the nuances of it and I enjoy the ability to control the narrative and and not do hellacious things for Nielsen ratings and you know I'm just not willing listen I am never ever going to be part of a machine that I don't control because doesn't sound interesting to me and that's why I would never do that to over here I have no preference the just as many as I'm fundamentally the byproduct of not sticking to one thing like I'm in the business of trying to juggle 50 balls and knowing 13 of them will fall and being thrilled about that cuz I'm 37 balls in the air because I've had one ball in there I'd want to call it quits and I think you should do what you want to do you know what I mean you know Noah banks such a good name I will yeah but bro and this is for everybody this will always happen there are fundamentally it's very historically true there's the black and white way and the great way and things have been flow they have their moments I don't even know what book you're talking about focus on one thing but it has its moment and then next week some young lady's gonna put out a book called do sixty four things and it will have its moment this is a self-awareness game I'm not right I'm just comfortable doing me I'm just hopeful you can do that too there is no right you want to be type a cross every T make seven hundred lists a day amazing just make sure that that you're doing it because that's how you like it right that's it there is only the way that you will always win when you lean into your natural upside people are open our society is built to sell you on closing the gap on your weaknesses all the upside is tripling down on your strengths how are you James I love it yes geez um I think my biggest failure was working every minute of my 20s and when I say every minute I mean all of them like no weekends no friends I think I over I was just too hungry you know like that's why I've always liked Kobe you know where it's like a like he gets a little like it almost feels like it's a little evil and dangerous I'm like I get that like it was I went too far balance matters and I think I resent and regret and and I really don't which is why I even took a pause but I think the biggest thing I learned about that is you know it wouldn't killed me to you know go out a couple Friday thanks so I think I'm more balanced at at 43 then I was at 23 but bro I'm gonna tell you something I'm really trying to manifest an answer for you it's unbelievable how much practice I have on the inability to dwell you know I passed on uber twice on the angel round from one of the people that I was best friends with while investing in a bunch of other things and that $50,000 investment would have been would be worth 900 million dollars that was a mistake you know there's there's so many mistakes I mean like I make a mistake every day of my life like a lot of them like especially now where I'm crippled by opportunity like you know every every day I'm fundamentally sure of the following sentence every day I'm making pretty big mistakes because I'm saying no to something that could have led to the big thing of happiness or success I'm just not crippled by that I just don't understand why people spend time on that do you meet people that are in college debt spend 80% of their down time being resentful that they took on debt for something they've come to realize didn't bring them as much value in return the problem is it's over like I'd much rather if they took all that time garage saling and going to teach max and flipping they could start chipping away at the debt t.j.maxx is loaded with arbitrage it is you'd go to t.j.maxx spend a thousand dollars and make four thousand on eBay and Amazon every day the week but instead of making that three thousand dollars of putting in work instead of watching Netflix or going to do something else people would rather sit and complain why they pick people would rather sit in a bar on a Friday afternoon buy an $18 cocktail and complain that they're in college debt then do what I just said nothing I just lived I actually think that's the answer I believe that a lot of people overcorrect with tutoring make I believe that humans especially today are making mountains out of molehills like I'm sure my team that's here will tell you the company-wide emails that I send one of the things I run in slack have no grammar structure whatsoever I don't even think grammar structures a word like like like nothing bro you know why I don't give a what they think of how I'm talking there there are people right now that didn't like that I cursed four times during this talk and decided not to hear everything I just talked about I can't control that I can't and and more importantly I bring this up now in the meta because if you're one of those people on simulcast or in this room if that's what you're deciding to focus on there's a real problem there's a real problem in life you find what you're looking for in today's climate in society I promise you the following you want to find a lot of negativity it's very easy on the flip side a much more unpopular opinion is if you want to find a lot of happiness and opportunity you can find it very easily you decide [Applause]